Understanding the people using your product by synthesizing insights
How modern product teams understand the needs of people using their products, and diagnose problems with quantitative and qualitative insights
Product Insights
A collection of 3 issues
Analyzing product engagement: segmentation, activation, retention, loops, and choosing the right metric
Product engagement is a measure of the depth of activity within a specific time period for a given product. It is a key metric for growth, as it impacts retention, acquisition, monetization, and defensibility.
The B2B SaaS Playbook: Product Strategy & Metrics
Successful B2B SaaS startups should measure their strategy with key metrics in order to ensure that they are growing efficiently and have healthy gross margins. Key metrics for B2B SaaS companies include burn multiple, hype ratio, lifetime value, and user engagement.