2023's Best Product Management Roadmap Software: A Comprehensive Comparison

With an array of product roadmap tools available, deciding on the right one for your team can be challenging. This comprehensive comparison explores the best free, freemium, and premium options to help you make an informed decision.

2023's Best Product Management Roadmap Software: A Comprehensive Comparison
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Whether you require basic planning capabilities or advanced roadmapping features, this guide provides an in-depth look at the leading solutions to help you make an informed decision aligned with your product development goals.

In today’s fast-paced business world, having a clear and well-structured product roadmap can make all the difference between success and failure.

But with so many product roadmap tools available, how do you choose the right one to drive your product development and achieve your goals?

In this comprehensive comparison, we’ll explore the best product management roadmap software of 2023, from free and freemium options to premium solutions, along with tips and best practices to help you make an informed decision.

Key Takeaways

  • Product roadmap software enables teams to plan, prioritize and track progress while aligning with company goals.
  • There are a variety of free, freemium and premium product management tools available for different needs.
  • Factors such as user interface, ease of use, integrations and pricing should be considered when selecting the best tool for your team’s needs.

Understanding Product Roadmap Software

Roadmunk Roadmaps

Product roadmap software is indispensable for teams, aiding in planning, prioritizing, and tracking their product development progress while aligning with company goals and stakeholder expectations. These tools typically include:

  • Project management features to assist product development teams in creating timelines and recognizing backlogs, often found in project management software
  • Customizable templates or pre-configured apps to suit your requirements
  • Workflow automation features

Selection of the best product roadmap tools requires considering factors like the team’s work style, budget, and business objectives.

One highly recommended product roadmap software is airfocus, which has been praised for its ability to effectively manage the product development process. However, there are numerous other tools available that may cater to your specific needs. The upcoming sections delve into an assortment of the best product roadmap software options, equipping you with the necessary knowledge to make an informed choice that best suits your team.

Top Free Product Management Roadmap Tools

Google Sheets, the swiss army knife of software

For small teams or startups with limited budgets, there are several free product management roadmap tools that offer basic functionality to help you get started. These tools may not have all the advanced features of their premium counterparts, but they can still provide valuable assistance in planning and managing your product development process.

This section presents a discussion on three popular free tools: Trello, Asana, and Google Sheets.


Trello is a popular Kanban-style project management tool that provides product roadmap templates, integration support, and automation options for recurring tasks. With its intuitive drag-and-drop interface and flexible structure, Trello is suitable for agile teams and small businesses that need a straightforward and easy-to-use product management tool.

Trello offers a free plan with unlimited boards, and paid plans range from $6.00 to $17.50 per user per month, depending on the features required.

Trello has received high ratings on G2 and Capterra, with 4.4 stars and 13,097 reviews on G2, and 4.5 stars and 22,366 reviews on Capterra.


Asana is a comprehensive project management platform that offers a free Basic plan with Kanban-style boards and numerous integrations. This platform is designed to help teams collaborate effectively and stay organized, making it ideal for cross-functional teams working on product roadmaps.

Asana's pricing plans include:

  • Free plan for individuals requiring basic features
  • Premium plan for teams priced at $10.99 per user per month
  • Business plan priced at $24.99 per user per month

Additionally, Asana provides extensive documentation, offering a wealth of content on many project management topics to assist users in navigating the software.

Google Sheets

Google Sheets is a versatile online spreadsheet program that can be used for basic planning and collaboration. With its familiar features and user-friendly experience, Google Sheets is ideal for teams that need a simple and accessible tool for organizing their product roadmaps.

Although it may not offer the specialized features of dedicated product roadmap tools, Google Sheets is a free and flexible option that can be easily customized to fit your team’s needs. Whether used as a standalone tool or integrated with other project management platforms, Google Sheets can provide a solid foundation for your product development journey.

Best Freemium Roadmap Software Options

As your team grows and your product development process becomes more complex, you may find that free tools are no longer sufficient to meet your needs. In such cases, it’s worth considering freemium tools that offer more advanced features and scalability while still providing a cost-effective solution.

This section uncovers three popular freemium product roadmap software options: Airtable, Notion, and Hotjar.


Airtable is a connected apps platform that features a flexible data model, data sync, and dynamic views for custom roadmapping. With its drag-and-drop interface and powerful customization capabilities, Airtable enables users to create multiple roadmaps and adapt them to their specific requirements.

Although it doesn’t offer a free version, airfocus provides several unique features, such as custom scoring frameworks to automate prioritization and Priority Poker, an interactive meeting with stakeholders to discuss product priorities. Airfocus has a rating of 4.4 stars and 112 reviews on G2, and a rating of 4.5 stars and 114 reviews on Capterra.


Notion is a collaborative workspace platform that offers a free roadmap template and multiple viewing options, making it an ideal choice for teams looking for a flexible and versatile solution. With its user-friendly interface and extensive customization options, Notion can help teams create and manage their product roadmaps with ease.

The free roadmap template provided by Notion can be presented in various formats, including:

  • Table
  • Calendar
  • List
  • Board

This allows you to choose the format that best suits your team’s needs. Additionally, Notion allows you to replicate publicly available product roadmaps, providing a solid starting point for your own roadmap creation.


Hotjar is a user behavior analytics tool that offers heatmaps and surveys to inform product roadmap decisions. By providing valuable insights into how users interact with your product, Hotjar can help you identify areas for improvement and prioritize features based on real user feedback.

Hotjar’s freemium heatmap tool, Hotjar Heatmaps, provides a visual representation of where users click, scroll, and move around your product, enabling you to make data-driven decisions about your product roadmap.

Hotjar Surveys, another freemium offering, allows you to:

  • Create and deploy user surveys
  • Gather feedback on various aspects of your product
  • Ensure that your roadmap is based on a deep understanding of your customers’ needs and preferences.

Premium Product Roadmap Software Solutions

For larger product teams and organizations that require advanced features, integrations, and customization options, premium product roadmap software solutions can provide the power and flexibility needed to drive product development success.

This section elaborates on four leading premium tools: Aha! Roadmaps, Productboard, ProductPlan, and Roadmunk.

Aha! Roadmaps

Aha! Roadmaps is a comprehensive roadmap tool that offers:

  • Product strategy
  • Templates
  • Scorecards
  • Integration capabilities

This powerful platform allows product managers to create and customize roadmaps that align with their company’s goals and stakeholder expectations.

Aha! Roadmaps also provides integration with popular product development tools like Jira, GitHub, Azure DevOps, and more, ensuring seamless collaboration between your product team and development team. With its robust features and user-friendly interface, Aha! Roadmaps is an excellent choice for teams looking for a high-quality product roadmap software solution.


Productboard is a custom roadmapping tool that prioritizes features based on feedback and offers different layout options to suit your team’s needs. By integrating customer feedback with product roadmaps, Productboard ensures that your product development process is always focused on meeting the needs of your users.

Productboard is comprehensive product management platform that offers:

  • Flexible roadmaps for delivery and goal-based roadmaps
  • Dynamic roadmaps based on delivery
  • Customers insights linked to plans
  • Shared roadmaps and feedback portals

The platform offers a drag-and-drop roadmap interface and a product portal for easy collaboration and communication with stakeholders.

With pricing plans starting at $25-$90 per user per month, Productboard is a powerful and flexible option for teams looking to create more customer-centric product roadmaps.


ProductPlan is a drag-and-drop roadmapping tool with a prioritization board and integrations with popular development platforms like Trello, Asana, and Google Sheets. This intuitive platform allows product managers to create visually appealing roadmaps with ease, ensuring that their product development journey is always on track.

ProductPlan also offers a range of layout options, including agile, release plan, Kanban, and timeline-based, allowing you to customize your roadmap to suit your team’s needs and preferences.

With pricing starting at $39 per user per month when billed annually, ProductPlan is an excellent choice for teams seeking a powerful and customizable product roadmap tool.


Roadmunk is a customer-focused roadmap tool that provides templates, a feedback dashboard, and prioritization frameworks to help teams create more effective roadmaps. The platform offers a range of pre-built templates, allowing product managers to quickly create visually appealing roadmaps that communicate their product strategy to stakeholders.

Roadmunk’s Customer Feedback Dashboard enables product managers to:

  • Gather customer feedback
  • Prioritize feedback according to customer requirements
  • Align the product roadmap with user needs
  • Rank tasks and features based on customer feedback, business objectives, and other criteria
  • Ensure that the most important items are given top priority

Factors to Consider When Choosing Product Roadmap Software

When evaluating product roadmap software, you should consider factors such as:

  • User interface
    The user interface of a product roadmap tool should be clear, concise, and intuitive, allowing your team to quickly and easily navigate the software and access the features they need.
  • Ease of use
    Ease of use is also paramount, as it has a direct impact on your team’s productivity and efficiency.
  • Integrations
    Integrations with other tools used by your team, such as project management tools, design software, and tools for external stakeholders, can help ensure seamless collaboration and information sharing.
  • Pricing
    Consider the pricing of the software and whether it aligns with your budget and the value it provides.

By considering these factors, you can choose the product roadmap software that best meets your team’s needs.

Pricing is an essential element to consider when deciding on which product roadmap software to use. It can greatly affect your team’s budget and the resources available for the project. Be sure to evaluate the cost of each tool based on the number of users or projects and the features included, as well as any additional costs for integrations or support. By carefully considering these factors, you can choose the right product roadmap software that meets your team’s needs and helps drive your product development process forward.

How to structure your roadmap

An effectively structured product roadmap guarantees that your team and stakeholders gain a clear understanding of your product development process and priorities. To create an effective roadmap, follow these steps:

  1. Identify the key objectives, milestones, and tasks that your team needs to achieve.
  2. Organize these items in a logical order, grouping related tasks and milestones together to create a coherent flow.
  3. Use color-coding or icons to indicate the priority or status of each item, making it easy for your team to see what needs to be done next.

Apart from organizing your roadmap, presenting it in a comprehensible format for your stakeholders is vital. This may include using:

  • A Gantt chart to show the timeline of your project
  • A Kanban board to visualize tasks and their progress
  • A table to list out features and their priorities

By choosing an appropriate format and clearly presenting your roadmap, you can ensure that your team and stakeholders are aligned and focused on achieving your product goals.

How to communicate your roadmap

Effective communication of your product roadmap is key to ensuring internal and external stakeholders, including customers and partners, understand your product’s vision and priorities. To share your roadmap with stakeholders, start by identifying the appropriate level of detail for each audience. For example, your development team may require a more detailed roadmap with specific tasks and deadlines, while your executive team may prefer a high-level overview of the product strategy and milestones.

Once you have tailored your roadmap for each audience, consider the best way to share it. This may include presenting it in meetings, embedding it in internal documentation or intranet sites, or sharing it via email or collaboration tools. For external stakeholders such as customers and partners, consider creating a public-facing version of your roadmap that can be accessed through your website or shared via social media.

By effectively communicating your roadmap, you can ensure that all stakeholders are aligned and committed to your product vision and goals.

Roadmap templates

John Cutler's 1 Year Roadmap

Roadmap templates can be a valuable resource for teams looking to create a visual representation of their product strategy and timeline. These pre-built templates provide a structured framework for outlining goals, milestones, and tasks, helping your team stay organized and track progress. Roadmap templates can be customized and downloaded in different formats, such as Excel, PowerPoint, or online tools, making them suitable for a variety of product management, project management, and strategic planning needs.

Utilizing roadmap templates can save your team time and effort in crafting an aesthetically pleasing and informative product roadmap. These templates can be easily adapted to suit your team’s needs, whether you’re using a dedicated product roadmap tool or a more general-purpose project management platform.

Initiating with a roadmap template ensures your team has a robust foundation for planning, prioritizing, and tracking your product development journey.

Case Studies: How Top Companies Use Product Roadmap Tools

Microsoft Roadmap

Successful companies like Amazon, Microsoft, and Apple have leveraged product roadmap software to plan and track their product development, prioritize tasks, and ensure timely product releases. By using these tools, these industry giants can effectively communicate their product strategy and goals to their internal and external stakeholders, ensuring alignment and buy-in at all levels of the organization.

By following the best practices shared in this blog post, such as regularly updating your roadmap, avoiding overpromising, and ensuring stakeholder buy-in, you can replicate the success of these top companies in your own product development journey. With the right product roadmap software, your team can create a clear and actionable plan that drives your product forward and helps you achieve your business goals.


With an array of product roadmap tools to choose from, selecting the right software for your team can be a challenge.

This comprehensive guide explores the top options, including free tools like Trello and Asana, freemium choices such as Airtable and Notion, and premium solutions including Aha! and Roadmunk.

Key factors in choosing the best product roadmap software include ease of use, customizability, integrations, pricing, and suitability for your team's needs and workflow.

Whether you require basic planning capabilities or advanced roadmapping features, this guide provides an in-depth look at the leading solutions to help you make an informed decision aligned with your product development goals.

The road to product success starts with choosing the right roadmapping tool.

Frequently Asked Questions

What is the best roadmapping tool?

With the array of product roadmap software options available, it can be challenging to determine which solution is the best fit for your team. To help navigate the choices, here is an overview of recommended tools across free, freemium, and premium tiers.

Best Free Product Roadmap Software

  • Trello
    Simple and intuitive Kanban-style boards make Trello a top free option for basic roadmapping.

Best Freemium Product Roadmap Software

  • Notion - Intuitive workspace with free roadmap templates is great for collaborating and roadmapping.

Best Premium Product Roadmap Software

  • Airfocus - Flexible roadmaps driven by customer insights integration and feedback analysis with AI features.

Evaluate your needs to choose the best option in each tier for your team's budget and requirements. Combine free tools or upgrade as your process matures.

How do I create a roadmap for product manager?

To create a product roadmap, you should determine your product’s strategic reason for being, define your strategy and goals, set a timeframe, prioritize product themes, and develop a hypothesis.

Additionally, you should review and manage ideas, define features and requirements, organize into releases, and choose roadmap views.

What is product roadmap software?

Product roadmap software is a web-based SaaS solution designed to help product managers and project teams align their product strategy with the company’s business objectives. It allows users to plan, prioritize and map out their product plans in line with strategic direction.

What factors should I consider when choosing a product roadmap software?

When choosing a product roadmap software, consider its user interface, ease of use, integrations, and pricing.

Look for a product roadmap software that is intuitive and easy to use. Make sure it has the features you need and integrates with other tools you use. Finally, consider the pricing and make sure it is right.

Are there any free or freemium product roadmap tools available?

Yes, there are several free and freemium product roadmap tools available, such as Trello, Asana, Google Sheets, Airtable, Notion, and Hotjar, to help you with product development.