Two articles and a conversation
Notes from this week: Demand Side Sales, Product Leader Interviews, and Amazon's Working Backwards methodology.
Stephen M. Walker II
Levels of Product Strategy: a framework from feature to company
Product strategy is the translation of the business strategy and product vision into actionable context and tactics. But how does it vary from company to feature-level mandates? Let's explore a framework.
Business strategy development: the foundation of any great product strategy
What is strategy? Everyone knows you need one. Most people can't agree upon what it actually is. Even fewer people can provide great examples of what it actually is. Break apart the elements of business strategy in this article.
Understanding the people using your product by synthesizing insights
How modern product teams understand the needs of people using their products, and diagnose problems with quantitative and qualitative insights
Get Started with the Amazon Working Backwards PR/FAQ Framework for Product Innovation
The Amazon PR/FAQ is the key document in the product discovery or working backwards process, used to ensure that all stakeholders have a common understanding of the idea. It is the starting point for all other product documents and mockups.
Product Objectives: your guide to getting started with objective-based product management
OKRs are useful for product teams because they provide a way to measure progress and ensure that everyone is aligned on the team's objectives. They can also help to motivate employees by providing a framework for recognizing and rewarding progress.
Product Management 101
Product Management is understanding consumer needs, discovering opportunities, kicking off initiatives that drive impact, aligning an organization around the roadmap, and evangelizing the product vision.
Product Operations: Scaling Product Discovery & Delivery
What is product operations? Product operations is the set of activities required to run a product company. It includes everything from defining and designing the product, to manufacturing and delivering the product, to running the company and addressing the many critical business issues that arise. Every company has a different
Analyzing product engagement: segmentation, activation, retention, loops, and choosing the right metric
Product engagement is a measure of the depth of activity within a specific time period for a given product. It is a key metric for growth, as it impacts retention, acquisition, monetization, and defensibility.
Product Strategy Guide: align your company and team around an innovative and disruptive strategy
Product strategy is the translation of the business strategy and product vision into actionable plans and principles. It starts with the customer and market, informs the go-to-market and technical strategies, and builds the foundation for creating product goals and roadmaps.
Product Strategy PDF Template
Print and collaborate on your product strategy
Product Strategy Notion Template
Build your product strategy in Notion
The B2B SaaS Playbook: Product Strategy & Metrics
Successful B2B SaaS startups should measure their strategy with key metrics in order to ensure that they are growing efficiently and have healthy gross margins. Key metrics for B2B SaaS companies include burn multiple, hype ratio, lifetime value, and user engagement.
Product Strategy Guide
Empowered by Marty Cagan
In most product companies, the role of true product leadership is largely missing in action. Instead, there are mainly facilitators, responsible for staffing the in-house (or even worse, outsourced) feature factory, and keeping the trains running on time.
5 Winning Product Strategy Principles
Explore five principles that can help a business create a winning product strategy. Go beyond making sure your differentiated products, focusing on target customers, and aligning your marketing and sales efforts.