![PR/FAQ: the Amazon Working Backwards Framework for Product Innovation (2024)](/content/images/size/w720/2022/05/amazon-hero-opt.jpg)
PR/FAQ: the Amazon Working Backwards Framework for Product Innovation (2024)
The Amazon PR/FAQ is the key document in the product discovery or working backwards process, used to ensure that all stakeholders have a common understanding of the idea. It is the starting point for all other product documents and mockups.